Office of Enrollment Management

Strategic Goal

MMA will seek sustained growth in the undergraduate and graduate student populations to reach a 1,650-member student body. The following table identifies the approximate annual growth goals based on 97% retention from orientation to beginning of academics, 86-90% first to second year retention and 65-68% graduation rate.

MMA will seek increasingly competitive admissions of its undergraduate students by expanding the applicant pool of qualified applicants and admitting those who demonstrate high levels of academic preparedness as evidenced by SAT scores and secondary or collegiate grade point average (GPA). Continuing to utilize a wait-list, high achieving students that exceed the BHE University of Massachusetts standards will be considered and allowed early acceptance. Remaining students meeting BHE University of Massachusetts standards will be considered for admittance on a rolling, first come, first served basis.

Maintaining overall retention will aid in growing the total enrollment numbers. A third graduate program with a focus on business is scheduled for fall 2017 pending final coordination and BHE approval. Combining the success of the undergraduate and graduate programs to increase the quality of the MMA student population while slowly growing the entering class will bring the total number of students to 1,650 by 2019.

Challenges to meeting these goals will be the implementation of capping majors at the application stage and limiting the number of qualified students that will be accepted into license or non-license track programs.

Strategic Rationale

A 1,650 student body will maximize the utilization of campus faculty/staff, space, technology, and campus resources. In order to meet the strategic goals, collaborative work with campus departments need to be utilized effectively. Enrollment, Student Services, Academics, Athletics, Operations, Facilities, Marine Operations and others need to work together to balance the needs of a larger student body.

Continuing past recruitment practices while exploring new avenues such as on-line media, social networking, and community outreach will remain in effect for the Academy to recruit and retain a high achieving, diverse student population while remaining efficient as a special mission college and keeping ahead of other state maritime academies in regimental enrollment.